Lumber's Groove to the Move

Design Problem: With a wide variety of streaming services, live music and digital media intake, the possibility for music is endless but can be expensive with subscription or wanting to indulge in collecting CDs and Vinyl’s. And finding the right song or vibe for the groovy mode without ads or getting overwhelmed trying to look for the right track is exhausting. That is where Lumber comes in. We create and distribute music from artists all around the world looking for that groovy itch that moves your body at an affordable price. From Jazz to R&B to simply instrumentals for you to focus on too, we’ve got upbeat dance music for everyone’s needs. Shipped directly to your home with two care-packaging options, a vinyl and CD set or create your own with additional merchandise and CDs. Along with physical music, we send a QR code with every purchase to download the music digitally or have subscription options available online.

Design Solution: I want to indulge in the faithful and gentle flowing feeling of dance music as well as the upbeat of young adults’ energy with the type of music Lumber creates. The Vinyl only made sense because they are coming back in style with the younger generation and still allude to an older one as well. As for the packaging, keeping fun colors as well as white as a base helped create that fun flowing feeling that I was trying to capture. Using the gradient helped add a trendy atmosphere that I was looking for.

Audience: Young Adults

Software: Adobe Illustrator, Adobe Photoshop.