Penny Juice

Logo and package design

Design Problem: In today’s world, there are so many different drinks out there. From sodas to juices, most drinks aren’t made to be healthy, especially for kids. Even with our current beverage companies with juice boxes and pouches, there aren’t many options without harsh chemicals or food dyes and large amounts of sugar. With Penny Juice, you can get a more affordable drink mix per liter with no added sugar, preservatives or artificial colors. 100% juice concentrate.

Design Solution: I came up with a fun type-font and alluded to the 16 flavors Penny Juice produces with the rainbow design. I also wanted to focus on the affordability and healthy aspects of these juices, so I utilized green in my second design as well as the penny to pair with the slogan, “It just makes cents’”. In addition to keeping the childlike aspect, the straw gave this design a fun touch. Penny Juice produces 16 flavors, seven of which are completely free of any additive colors and can be ordered online in bulk or by flavor.

Audience: Childcare facilities, daycare's, pre-schools, and parents.

Software: Adobe Illustrator, Adobe Photoshop.

Design Process

Design Process: Initially, the design went through a couple of typography phases before I landed on the straw or penny design. I hand traced the penny logo and found a font useable for the straw design and I love how clean this looks. They both felt family-friendly and childlike with a bit of professionalism. After receiving feedback from a graphic designer on campus, the words were hard to read from a distance or small scale and part of the “juice” turned into a “w” or lost its readability. There were also some minor inconsistencies and my words on the penny design didn’t line up and looked warped. As well as the straw felt more like a wall when you read it and blocked the flow I was going for. From this process, I didn’t realize that the small details made all the difference.